Built by Marketers Who
Only Do Concrete
We're a Tampa, FL based SEO agency that works exclusively with concrete coatings and flooring contractors. Every framework, every playbook, every content template is built for one industry.
Specialists, Not Generalists
SEO for Concrete Coatings was founded in 2016 out of a frustration we heard repeatedly from concrete contractors: generalist marketing agencies didn't understand their trade. They pitched generic SEO packages, took 90 days to figure out what polyaspartic even was, and reported vanity metrics instead of booked jobs.
We built the opposite: a small, focused agency that only works with concrete coatings and flooring contractors. Our SEO and AEO frameworks are trade-specific from day one. Our reporting tracks lead volume and cost-per-lead, the numbers that actually pay for retainers. And we don't lock anyone in with 12-month contracts because we'd rather earn the retainer with results.
Ten years and 50+ contractors later, the model works. Coating contractors stay with us because the leads keep coming, not because a contract forces them to.
The People Behind the Work
A small, focused team with real concrete-industry expertise. No account managers who don't know your trade.
Michael Hartley
Founder & SEO Strategist
Michael founded SEO for Concrete Coatings after a decade of specialized digital marketing for concrete and flooring contractors. He built the agency's proprietary SEO and AEO frameworks to help concrete pros turn local search into predictable lead flow.
Sara Lindquist
Head of Content & AEO
Sara leads content and Answer Engine Optimization. She specializes in structured content and schema strategy that gets concrete coating contractors cited in AI Overviews and conversational search.
Our Working Principles
Concrete Only
We turn down businesses outside our vertical. That's how our frameworks stay sharp and our clients get real specialist attention.
Real Metrics
We report on lead volume and cost-per-lead, not ranked keywords. Every retainer decision is priced against expected ROI.
Month-to-Month
No long-term contracts. Ever. We earn the retainer with results, not with legal lock-in.
Ready to Work With Concrete-Only Specialists?
Get a free audit and see the specific gaps in your current setup. No obligation, no long-term contracts.