# About SEO for Concrete Coatings | Concrete Contractor SEO Specialists

> Meet the team behind the only SEO agency built exclusively for concrete coatings and flooring contractors. Tampa, FL based, national reach, 10+ years specialized experience.

URL: https://seofornotebrokers.com/about/

About Us

# Built by Marketers Who  
Only Do Concrete

We're a Tampa, FL based SEO agency that works exclusively with concrete coatings and flooring contractors. Every framework, every playbook, every content template is built for one industry.

Our Story

## Specialists, Not Generalists

SEO for Concrete Coatings was founded in 2016 out of a frustration we heard repeatedly from concrete contractors: generalist marketing agencies didn't understand their trade. They pitched generic SEO packages, took 90 days to figure out what polyaspartic even was, and reported vanity metrics instead of booked jobs.

We built the opposite: a small, focused agency that only works with concrete coatings and flooring contractors. Our SEO and AEO frameworks are trade-specific from day one. Our reporting tracks lead volume and cost-per-lead, the numbers that actually pay for retainers. And we don't lock anyone in with 12-month contracts because we'd rather earn the retainer with results.

Ten years and 50+ contractors later, the model works. Coating contractors stay with us because the leads keep coming, not because a contract forces them to.

![Our Tampa FL office where we run concrete coatings SEO campaigns](/images/misc/concrete-coatings-seo-agency-team-working-in-moder.webp)

## What We've Done

350% Avg. ROI for Clients

50+ Contractors Scaled

Top 3 Map Rankings Focus

10+ Yrs Specialized Experience

Meet the Team

## The People Behind the Work

A small, focused team with real concrete-industry expertise. No account managers who don't know your trade.

![Michael Hartley](/images/squares/michael-hartley-founder-headshot-dark-button-down-.webp)

### Michael Hartley

Founder & SEO Strategist

Michael founded SEO for Concrete Coatings after a decade of specialized digital marketing for concrete and flooring contractors. He built the agency's proprietary SEO and AEO frameworks to help concrete pros turn local search into predictable lead flow.

SEO Certified 10+ Years in Concrete Contractor Marketing

![Sara Lindquist](/images/squares/sara-lindquist-head-of-content-headshot-dark-blaze.webp)

### Sara Lindquist

Head of Content & AEO

Sara leads content and Answer Engine Optimization. She specializes in structured content and schema strategy that gets concrete coating contractors cited in AI Overviews and conversational search.

SEO Certified Technical Content Strategist Schema Markup Specialist

What We Stand For

## Our Working Principles

### Concrete Only

We turn down businesses outside our vertical. That's how our frameworks stay sharp and our clients get real specialist attention.

### Real Metrics

We report on lead volume and cost-per-lead, not ranked keywords. Every retainer decision is priced against expected ROI.

### Month-to-Month

No long-term contracts. Ever. We earn the retainer with results, not with legal lock-in.

![](/images/cta/industrial-concrete-contractor-seo-strategy-sessio.webp)

Free audit in 24 hours

## Ready to Work With Concrete-Only Specialists?

Get a free audit and see the specific gaps in your current setup. No obligation, no long-term contracts.

Book a Free Audit

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(813) 561-8465

[tel:+18135618465 →](tel:+18135618465)

No long-term contracts Concrete-only expertise Transparent ROI reporting